30 Oct. 2007

GI Joe Goes To Brussels


Don't laugh. GI Joe is quitting the US military:
Paramount Pictures and Hasbro, which makes GI Joe toys, have reportedly discussed the challenges of marketing a film about the US military at a time when the conflicts in Iraq and Afghanistan have sunk America's standing in foreign opinion polls. In a move that has horrified an unlikely alliance of comic book fans and conservative commentators, GI Joe is now to become an acronym for "Global Integrated Joint Operating Entity", with its star representing a multinational force. Paramount has even mooted basing GI Joe at a headquarters in Brussels.
Hoo boy! I'm sure Iraqi audiences will lap it up.

The photo above shows GI Joe on his last tour of duty in Falluja.