Volatility Sells Newspapers

But Bob Ellis is unimpressed:

Newspoll is not called 'the Fox News of statistics' for nothing. Like Fox News, it serves Rupert Murdoch. Like Bill O'Reilly, it tells him what he wants to hear. And what does Rupert Murdoch want to hear? Well, that the voters are very volatile, for one thing. The Labor numbers go up to 58 before the Great Debate, then down to 54 after it. On the weekend when, in the greatest gatherings in human history, the West protests against the Iraq war, and it's known that most Australians oppose it, the vote for Howard goes up. When he's found to have lied about Children Overboard, the vote for Howard goes up. When Howard seems on his last legs, he gets the good news he needs. From Newspoll, the preferred Murdoch pollster.

(h/t nahum)